![]() How Do You Prepare to defend your Amazon account against Inauthentic Claims? “Inauthentic” can mean a lot of things inside Amazon policy teams, so it’s best to prepare to defend against potential item quality complaints. ![]() And you’re not exempt from customer and competitor complaints. Amazon doesn’t differentiate between Private Label Sellers and Resellers when it comes to documentation. Like resellers who only sell other brands, everyone must be ready and able to show details confirming where and how they source items. Sellers manufacturing their own products, selling their own trademark-registered brands on Amazon, also need supply chain documentation. What Documentation Do Private Label Sellers Need on Amazon? Or a buyer (or a competitor seller who’s buying from you) making an inauthentic item complaint. You’re far too vulnerable to an IP claim from a brand looking to knock you off a listing. I don’t have any.” Or, “I received an infringement/ IP claim from a brand on Amazon and submitted invoices, but Amazon keeps sending me back to the brand making the complaint.” Simply put, the days of listing items for which you don’t have invoices that meet Amazon’s requirements are over. Otherwise, trouble awaits in the form of “we could not verify your supplier” warnings.Įvery single day, I begin work with a full inbox and far too many emails that say, “I’ve been suspended for inauthentic items, and Amazon wants to see my invoices. Even if it’s an inactive listing, you need the documentation. If you list a product in your Seller Central catalog, make sure you have an invoice that meets Amazon’s requirements and a supplier that is easily verified in an online search. This should often include authenticity letters. ALL sellers must maintain proper invoices and verifiable supplier information for anything they list on the site. They use incredibly strict processes and tools to police authenticity, item quality, and safety complaints. Sellers often are late to realize this, as Amazon is inconsistent with enforcement of their policies. ![]() Whether you’re a Private Label seller or a reseller on Amazon, these days it’s all about invoices and acceptable documentation.
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